Senior Marketing Manager, Games

Tencent

München
Feste Anstellung
Vollzeit
vor Ort
Senior (5+ Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 3 Monaten

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Deine Aufgaben

Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.
Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
Project management: monitor status of project from kick-off to post performance review — check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends..)
In addition to your WEU responsibilities, you are the point of contact for consultancy for the German market and can represent the WEU team with key entities (first parties, gaming associations, German expert vendors).

Dein Profil

At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
Excellent communication, presentation, organizational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.
Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.
Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
Avid gamer with extended experience in PC and console games, mobile games, esp. in the shooter category, action, ARPG, GAAS game experience a plus
Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background
Bilingual with fluency in English; native German required. Mandarin is a plus.

Deine Benefits:

Training Provided
Regular team and company events
Free drinks, fruit or food
Subsidized public transport
Flexible working
Free Gym or Gym Subsidy
Private Medical/Dental healthcare
Annual Health Check
Bonus/Reward Scheme
Childcare Vouchers
Cycle to work scheme
Paid Overtime
Stock Options
Language Classes
Game Jams

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

Tencent

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