Channel Marketing Manager

Barco

Karlsruhe
Feste Anstellung
Vollzeit
Remote / vor Ort
Junior (1-2 Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 1 Jahr

Barco is seeking an experienced, innovative, and results driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.

Deine Aufgaben

Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco’s channel growth strategy
Lead and manage Reseller MDF budget and proposals: review of activities, support to plans’ implementation, proof of performance and claims
Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI.
Partner with Channel Account Managers to plan and execute channel activities
Work with Barco across the organization to translate campaigns, programs and product launches into channel marketing plans and actions
Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers
Manage partner communication strategy and execution to keep the channel informed, enabled and engaged

Dein Profil

Bachelor’s degree required
Master’s degree / MBA desired
Minimum 1 year of channel marketing experience in the AV or IT industry
Able to work well independently and in a team environment
Ability to interact with individuals at all levels in the organization
Capability to bring together key stakeholders for collaborative marketing activities
Experience in marketing strategy, planning, and execution
Analytical and strategic skills to grow channel revenue and marketing database
Project management skills
Some graphic design and copywriting skills a plus
Fluent in English and German; extra languages are a plus
Willingness to travel up to 50% of the time

Deine Benefits:

A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
A healthy working environment with interesting workshops and many more options as we care about your wellbeing.
The opportunity to work for an international market leader where innovation matters.

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

Barco

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