Local Marketing Manager (all genders)

GoStudent GmbH

Bochum
Feste Anstellung
Vollzeit
Homeoffice möglich
Remote / vor Ort
Erfahren (2-5 Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 2 Monaten

Studienkreis is one of the leading private educational providers in Germany. We offer qualified tutoring and supplementary educational support for students of all grades and school types in all common subjects. The individual support of our students follows a scientifically proven learning concept. It strengthens children and adolescents‘ responsibility towards their learning success, improves confidence in their abilities, and helps them develop and unfold their potential. With our approximately 1,000 locations, we ensure our customers have access to services close to their homes and, moreover, provide professional online tutoring through trained e-tutors. To provide parents with guidance in the tutoring market, we regularly have the quality of our services assessed by TÜV Rheinland. Besides top-notch tutoring, exceptional service is of utmost importance to us. We are proud to have continuously ranked as the number 1 tutoring service provider in Germany’s largest service ranking since 2013, as per customer experience. To further enhance our customer acquisition and brand visibility, we are seeking a Local Marketing Manager to join our dynamic team and manage our regional and local marketing efforts.

Deine Aufgaben

Develop and execute comprehensive local marketing strategies to drive customer acquisition and brand awareness.
Align marketing initiatives with sales goals and overall business objectives.
Analyse market trends and competitor activities to identify new opportunities.
Contribute to advance market and consumer research through insights and hypotheses collected locally.
Collaborate with centre managers to plan and execute local marketing campaigns and events.
Coordinate with internal and external stakeholders to ensure timely delivery of marketing materials and resources needed to execute initiatives.
Ensure consistent brand messaging and image across all local marketing activities.
Act as a brand ambassador, representing the company at local events and activities.
Define KPIs and metrics to measure the success of local marketing initiatives.
Analyse initiatives data and provide insights to optimise future strategies.
Prepare regular reports on local marketing performance and ROI to Marketing and Sales management.
Collaborate with sales representatives and sales managers to understand market needs and customer preferences.
Provide support and training to sales teams on local marketing initiatives and ensure they have access to the right material (e.g., brochures, flyers, etc.) to achieve initiatives goals.
Collect feedback from sales teams to improve marketing strategies.
Oversee budgets for local marketing activities.
Optimise spending to maximise ROI and achieve growth targets.
Ensure transparency and accuracy in financial reporting.

Dein Profil

Bachelor’s degree in Marketing, Business Administration, or related field.
Proven experience (3+ years) in trade marketing, field marketing, or local marketing roles.
Strong project management skills with the ability to multitask and prioritise effectively.
Experience liaising with sales representatives and sales managers.
Proficiency in German language (spoken and written).
Analytical mindset with the ability to interpret data and draw actionable insights.
Excellent communication and interpersonal skills.
Willingness to travel to centre locations across Germany and to HQ in Bochum as needed.

Deine Benefits:

Disrupting Education: Join us for a unique opportunity to disrupt the traditional education landscape.
Global Dream Team: Work with an international and diverse crew of thinkers, doers, and magic makers.
Work, Your Way: Flexible, hybrid work environment with 2/3 remote days a week & 5 fully remote weeks a year.
Office Shenanigans: Regular team and office events to foster bonding and celebration.
Strength in Unity: Join Employee Resource Groups (ERGs) that champion causes you’re passionate about.
Growing is LIT: Access a wide array of online and in-person learning and development opportunities.
Support Around the Clock: Comprehensive Employee Support Programme for you and your loved ones.

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

GoStudent GmbH

Hilfe bei der Jobsuche?

Informiere dich jetzt über unseren umfassenden und kostenlosen Bewerbungsservice. Erfahre, wie wir dich effektiv und direkt zu deinem Traumjob führen können!