Head of Marketing Operations (m/f/d)

Statista

Berlin
Feste Anstellung
Teilzeit, Vollzeit
Homeoffice möglich
Remote / vor Ort
Senior (5+ Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 1 Jahr

At Statista, providing a seamless, automated, and personalized cross-channel communication experience is essential to engaging and retaining our users. To get us to the next level, we’re looking for an experienced and hands-on Head of Marketing Operations to lead our Marketing Ops team. Our mission is to build and optimize scalable systems and processes that empower our marketing team to deliver personalized communications across channels in a highly data-driven manner.

Deine Aufgaben

Oversee and optimize cross-channel user journeys – leveraging Segment, Braze, Salesforce, and CMS tools to enable consistent and personalized communication across all touchpoints.
Develop and execute audience management strategies, ensuring user segments are accurately targeted and communication flows are tailored to enhance engagement and retention.
Collaborate closely with product managers, data analysts, marketing teams, and engineering to implement automated, data-driven workflows that increase operational efficiency and deliver personalized, value-driven user interactions.
Drive experimentation and A/B testing across communication channels, using data to identify improvements and optimize user engagement.
Streamline lead management processes, including lead routing and enrichment, optimizing landing pages, lead forms, and automated scoring systems to improve conversion rates.
Analyze operational performance and user engagement metrics, delivering insights that influence marketing and growth objectives.

Dein Profil

7+ years of experience in marketing operations, focusing on automation, CRM, and cross-channel communication.
Proven success in optimizing marketing systems to deliver personalized, scalable user experiences.
Strong communication and collaboration skills with the ability to influence technical and non-technical stakeholders.
Experience with marketing automation and CRM tools (e.g., Segment, Braze, Salesforce) and a solid understanding of customer journey mapping.
A proactive, problem-solving mindset and enthusiasm for refining processes and driving marketing effectiveness.
Track record of optimizing marketing operations and improving user engagement through automation and data-driven strategies.
Highly skilled in collaborating with cross-functional teams to implement complex, scalable solutions.
Deep understanding of cross-channel communication, customer segmentation, and marketing automation.
Proficient in CRM and advanced marketing tech stacks, with the ability to work through legacy systems while advocating for impactful changes.
Analytical mindset with a passion for working with data to drive strategy and decisions.

Deine Benefits:

Hoher Grad an Autonomie
Statista University – umfangreiches Schulungsangebot und individuelles Coaching
Dynamisches, internationales Team
Büro direkt im Stadtzentrum
Betriebliche Altersvorsorge
Corporate Benefits
Sabattical
Flexible Arbeitszeiten
Hybrides Arbeiten
Zugang zu kontinuierlichen Lern- und Entwicklungsmöglichkeiten
Inklusive Arbeitsumgebung, die Vielfalt wertschätzt und feiert
Regelmäßige Teamevents und Aktivitäten zur Förderung des Teamzusammenhalts

Weitere Informationen

Bevorzugte Sprachen:

Englisch

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Ansprechperson

VP of Marketing & Growth

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