Field Marketing Manager DACH

Synthesia

München
Feste Anstellung
Vollzeit
Remote / vor Ort
Erfahren (2-5 Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 1 Jahr

Welcome to the video first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We’re on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

Deine Aufgaben

Develop integrated field programs, mapping audience-centric themes to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
Work closely with our sales and customer success team and forge strong communication and processes between teams
Execute regional field marketing campaigns including, but not limited to trade shows, owned events, user conferences, webinars, and other lead generation activities
Plan and execute marketing strategy with other marketing team members
Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
Travel between our European and US offices in addition to the events you will be organizing. It’s essential that you’re open and willing to travel as and when required

Dein Profil

Knowledge of HubSpot/SFDC
German language native
Strong written and verbal communication
Strong attention to detail, accuracy and creative skills
BA/BS degree, preferably in marketing, PR or business
3-5 years of marketing experience, preferably in B2B marketing including specific experience with multi-touch campaigns, events, demand generation, and multi-channel
Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
Deep understanding of how to manage and optimize the lead handoff from marketing to sales
Demonstrated success working in a collaborative, cross-team capacity—both internally and externally
Experience in the software industry sector, highly desirable
Demonstrated track record of generating innovative content and campaigns that exceed target goals

Deine Benefits:

Einfacher Zugang zur Videoproduktion für alle, unabhängig von den Fähigkeiten.
Effiziente Kommunikation und Wissensaustausch durch hochwertige Videos.
Vertrauen von führenden Marken wie Heineken, Zoom, Xerox und McDonald’s.
Wachstum und Anerkennung als eines der am schnellsten wachsenden Unternehmen der Welt.
Starke Unterstützung durch Top-Investoren und erfolgreiche Gründer.
Entwicklung integrierter Feldprogramme zur Erreichung von Umsatz- und Pipeline-Zielen.
Enger Austausch und Zusammenarbeit mit Vertriebs- und Kundenserviceteams.
Vielfältige Marketingkampagnen, einschließlich Messen, Veranstaltungen und Webinaren.
Kontinuierliche Messung und Anpassung der Kampagnenleistung.
Reisebereitschaft zwischen europäischen und US-Büros sowie zu Veranstaltungen.
Starke Kommunikationsfähigkeiten in Deutsch und Englisch.
Erfahrung in B2B-Marketing und Multi-Channel-Kampagnen.
Nachgewiesene Erfolge in der Zusammenarbeit mit Vertriebsteams zur Qualitätssicherung von Leads.
Innovative Inhalte und Kampagnen, die Zielvorgaben übertreffen.

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

Synthesia

Hilfe bei der Jobsuche?

Informiere dich jetzt über unseren umfassenden und kostenlosen Bewerbungsservice. Erfahre, wie wir dich effektiv und direkt zu deinem Traumjob führen können!