Digital Strategy & Insights Manager (f/m/d)

myGwork - LGBTQ+ Business Community

Wien
Feste Anstellung
Teilzeit, Vollzeit
Homeoffice möglich
vor Ort
Erfahren (2-5 Jahre)
Österreich
Gehalt anzeigen
Erschienen vor 1 Jahr

Leer

Deine Aufgaben

Digital Campaign Implementation and Management (e.g. social media campaigns, strongly liaising with our key brands, implementing content strategies across various channels incl. optimized content for SEO, Co-owner of digital infrastructure, e.g. deputy owner for Salesforce Marketing Cloud, CRM Veeva and ShamanGo)
Insights Generation & Customer Segmentation (e.g. generating insights through stakeholder mapping across customer journeys, customer segmentation and implementing A/B shifts, continuous measurement and reporting on the effectiveness of digital and omnichannel activities)
Omnichannel Strategy, Change Management (e.g. building stronger digital capabilities for the OCE team and Austrian organization, driving a holistic customer 360° approach)

Dein Profil

Relevant professional experience in digital campaign management, customer insights, customer segmentation, digital infrastructure, and content strategy
Proficiency in Salesforce Marketing Cloud, Veeva and other relevant platforms
Solid understanding and experience of omnichannel marketing
Leadership capacity, with background in overseeing change management processes as a plus
Strong analytical abilities, with experience in market analysis
Knowledge and understanding of SEO and content creation for varied digital platforms
Excellent team collaboration skills, ability to work x-functional
Proven track record in driving marketing automation initiatives
Fluent in English and German

Deine Benefits:

Attractive incentive program
Modern company pension scheme
Learning and development options
Worldwide career opportunities within the Novartis group
Support for part-time and job sharing models
Flexible and remote working options

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

myGwork - LGBTQ+ Business Community

Hilfe bei der Jobsuche?

Informiere dich jetzt über unseren umfassenden und kostenlosen Bewerbungsservice. Erfahre, wie wir dich effektiv und direkt zu deinem Traumjob führen können!

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