Senior Director of Marketing & Growth

Wooga

Berlin
Feste Anstellung
Vollzeit
Homeoffice möglich
Remote / vor Ort
Erfahren (2-5 Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 3 Monaten

We are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023, 2024 & 2025! Our Story At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players‘ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

Deine Aufgaben

Lead and develop the full Marketing & Growth organization, including Performance Marketing, Brand Marketing, Creative Strategy, Marketing PMs, and Organic Growth (ASO/SEO)
Define and drive Wooga’s user growth strategy, balancing short-term ROI and long-term brand equity
Own audience acquisition strategy with focus on scaling high-quality, high-LTV user segments
Guide creative strategy and testing with a data-first mindset; champion iterative improvement
Identify and prioritize markets and platforms with the highest growth potential
Represent the marketing organization in company leadership forums and coordinate cross-functionally with Product, Monetization, LiveOps, and BI teams
Maintain and grow strategic relationships with key platforms, ad networks, and UA partners
Oversee the development of brand/IP partnerships and ensure brand alignment across all channels
Partner closely with game teams to influence features, funnels, and positioning that impact user acquisition and conversion
Align marketing execution with broader business targets and ensure coordination across departments

Dein Profil

Proven solid experience in mobile games marketing, including senior leadership roles
Deep expertise in UA strategy, creative testing, campaign scaling, and ROI optimization
Track record of growing games through performance-driven marketing
Strong leadership skills with a passion for mentoring and growing cross-functional teams
Data-literate and experienced in working closely with BI and data science teams
Comfortable with strategic decision-making and hands-on execution
Highly collaborative and communicative – able to align stakeholders and build strong partnerships
Expert about games, players, and the challenge of unlocking smart growth in a fast-paced environment

Deine Benefits:

Training Provided
Regular team and company events
Free drinks, fruit or food
Flexible working
Free Gym or Gym Subsidy
Private Medical/Dental healthcare
Childcare Vouchers
Language Classes

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

Wooga

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