Marketing Specialist B2B (f/m/d)

Lenovo

Essen
Feste Anstellung
Vollzeit
Homeoffice möglich
vor Ort
Erfahren (2-5 Jahre)
Deutschland
Gehalt anzeigen
Erschienen vor 1 Jahr

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Deine Aufgaben

Work closely with business partners, distributors in B2B and Retail Trade marketing on channel enablement and promotional content, balancing traditional marketing tactics with a data driven approach
Develop and execute quarterly marketing tactics with our retailers and resellers in close alignment with Lenovo sales and product management
Control retailers and resellers advertisements within Lenovos brand visibility framework
Ensure precise execution, proof of execution and exact reporting according to alliance financial requirements (e.g. Intel, Microsoft)
Measure and report performance of marketing tactics, assess against goals (ROI and KPIs) – recommending actions to strengthen the objective and effectiveness
Manage events like kick-offs, customer exhibitions and fairs that make a difference and innovate – thus are memorable to our customers
Reflect the strategic / corporate direction in conception and execution of events to establish a memorable event with strong business impact and lead value
Organize the whole process from budgeting, planning, concept, running the event and post-event evaluation
Execute PR, advertising and Social Media programs in support of business objectives
Build strong understanding of Lenovos business and culture
Prepare and execute press launch activities, press tours and media round tables
Manage and monitor the budget, adhering to financial guidelines, managing the corporate financial system and ensuring value for money – including yearly/quarterly budget spend tracking with attention to detail and accuracy
Deliver quarterly/annual marketing plans to meet KPIs, aligned to strategic objectives and within budget

Dein Profil

Wealth of experience in B2B and Event Marketing in a fast-moving, international IT industry
Agency background and PR experience is desirable
Passionate about the latest technology trends, e.g. Hybrid AI, data-driven marketing
Ability to manage multiple projects in parallel while keeping a cool head
Proactive with a self-starter mentality
Results-driven with committed and passionate execution
Efficient and reliable project budget management skills
Excellent organization and time management skills
Excellent written and verbal communication skills with accuracy and keen attention to detail
German as a first language; fluent in English with strong presentation skills

Deine Benefits:

Eine Vielzahl von beruflichen und persönlichen Möglichkeiten
Ein offenes und anregendes Umfeld innerhalb eines der fortschrittlichsten IT-Unternehmen
Flache Strukturen und schnelle Entscheidungsprozesse
Moderne und flexible Arbeitsweise zur Vereinbarkeit von persönlichem und beruflichem Leben
Ein internationales Team mit hohem Fokus auf Geschlechtervielfalt

Weitere Informationen

Bevorzugte Sprachen:

Deutsch

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Ansprechperson

Marketing Director

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