Marketing Analytics Specialist

All the responsibilities we’ll trust you with:

• STRENGTHEN THE DATA ANALYTICS IN PRICING, PROMOTIONS & ASSORTMENT

  You’ll support analytics capabilities and research new techniques using existing data and other methodologies. This is to strengthen analytics on distribution and assortment efficiency as well as on pricing and promotions effectiveness including regression, elasticity modelling and conjoint studies.

• SUPPORT DATA MODELLING INITIATIVES

  In this role, you will develop Red Bull’s capabilities to understand, extract, clean and analyse data from a range of systems and data sources. You will be part of Marketing Mix Modelling projects with multiple stakeholders & markets involved, which includes navigating through challenging requirements (such as incomplete data) and ensuring the projects are delivered in a timely manner and documented effectively.

• TIMELY & ACCURATE REPORTING

  Part of the role requires accurate and timely reporting on business intelligence, looking at category development, share performance, competition development, new product monitoring & assortment/packaging analysis.

• IMPACTFUL PRESENTATIONS

  The key to the role is delivering actionable insights to the Headquarters, regional and local stakeholders. To reach this goal, you’ll work with data and systems as well as the different marketing teams to build an integrated picture of the business to give relevant, accurate and timely recommendations.

   

Your areas of knowledge and expertise

that matter most for this role: